July 19: Creating marketing for a culturally humble and inclusive doula practice // workshop

Creating inclusive marketing will be Wednesday, July 19th at 6pm CT / 7pm ET

In a world dominated by BabyCenter, The Bump, and MamaNatural, there's no shortage of marketing created for people who look a certain way: mostly white and cis-gender. For many doulas, websites and social media are how we find clients. In this workshop, we'll take a deep dive into marketing. Taking the case study of lactation and baby feeding as a specific example, we'll learn how to "diversify lactation" through marketing and build a more culturally humble and inclusive doula practice in the process.

After taking this workshop, you will:

• Have the ability to create a marketing strategy specific to a professional brand without the use of harmful or offensive language or imagery.
• Have the ability to find images that are inclusive, diverse, and realistic of the many communities that birth and body feed.
• Understand the difference between creating marketing images and advertisement that is exploitative versus educational.

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This workshop is led by Kayla Bitten, a doula, traditional midwifery student, and childbirth and lactation educator. She is the founder and executive director of The Postpartum Clinic and director of community group, Coloring Between The Lines (CBTL) a breastfeeding support group for mothers of color in North Alabama. With over 11 years of experience within birth work, she has lent her expertise to many businesses and organizations through workshops, classes, curriculum development, communications, strategizing, content strategizing, and writing. Kayla's work centers traditional postpartum and lactation wellness and nutrition for BIPOC families and the history of reproductive care in the antebellum South.